With almost everyone spending time on social media nowadays, it makes sense that it is an effective strategy to market your business. More than 80% of consumers report that social media greatly influences their buying decisions. Your business is missing out on opportunities if you lack social media presence.
Businesses of all sizes can benefit from social media marketing (SMM). You can count on it to reach and connect with your ideal prospects and customers. People shop, learn, discover and follow brands through social media platforms such as Facebook, Twitter, Pinterest, TikTok, Instagram, and LinkedIn.
Instead of a rigid and overwhelming network of talking heads, you can reach out to the target audience in ways that people do today-social media networks. We can help your business succeed whether you want to grow your company or build a brand.
Addressing The Key Issues
Social media marketing allows you to easily access a large percentage of your target audience when done right. However, it comes with certain complexities, leaving social media marketers struggling to maximize its potential. The stiff competition across industries plus the new wave of networks also makes standing out from the crowd and building our brand’s social presence a struggle.
Here are some common social media marketing challenges businesses and marketers face today.
Measuring ROI of Social Media Marketing
This is one of social campaign managers’ top problems, with 52% finding it frustrating. When selling products, you can easily trace the store from which they were purchased. But how do you measure intangible things like brand loyalty, awareness, or reputation? How do you know which retweet or social media strategy led to the most leads and conversions? This is a tough nut to crack.
In social media management, you can only explain your returns to investors using three metrics: sales volume, cost, and revenue. However, the number of retweets, likes and followers can prove that your content and message reach the right people. While the vanity metrics can help you measure your engagement rate, it paints a vague picture of the actual worth of social media to your brand.
Creating Consistent and Engaging Content
Coming up with great content ideas can be difficult, depending on your industry. With more platforms available and tons of content published across these networks, creating engaging content is crucial now more than ever.
Unfortunately, you cannot find bursts of creativity all the time when you are constantly posting tweets and writing blogs daily. You will likely reach a saturation point where engagement with your audience wanes, impacting your content quality.
Creating relevant content requires extensive research and focus on the quality outcome. Finding the best proactive strategy to continue developing fresh and engaging content is best. You can analyze your competitors’ content, whether it’s the visuals, language, or format. Additionally, listening tools allow you to uncover trends, buzz, and social crazes before they blow up.
Juggling Multiple Social Platforms
Trying to build a presence across multiple social media platforms is one major cause of loss of productivity among marketing managers. There is only so much time in a day to cross-post, check notifications and respond to messages across channels.
As we delve deeper into the digital era, new platforms keep springing up while the existing ones constantly evolve. You may need additional help, stretching out the limited time and resources to ensure you reach potential clients. It is almost impossible to effectively run multiple platforms without compromising your schedule or customer relationships.
Benefits Of Social Media Marketing
With over 4.65 billion people owning social media accounts today, there is no doubt that your business needs social media marketing efforts. It is an effective way to grow your business and improve overall results. Here are some reasons why you should consider using social media as part of your business marketing strategy:
Brand Awareness and Recognition
Brand awareness and recognition are vital for any business since consumers want to buy brands they know. With more people joining social media each day, you have the chance to build your visual identity across a broad audience, improving brand awareness. A social media profile lets people know your business better, engage with your content, and interact with others, building your brand reputation.
Generates Leads and Conversions
Promoting and sharing your services and goods on social media opens your business to a wider audience worldwide. This increases lead generation, boosts conversions, and improves sales due to increased visibility and the humanization factor. You personify your brand with every video, blog post, image, or comment, building trust and credibility for your business.
Social media involves participation. People liking, commenting or sharing your content increase your company’s website’s traffic and improve conversion rates. An interactive social media presence should complement a well-designed and optimized website to drive traffic and generate leads and customers.
Improved Brand Loyalty
It is every business goal to have a loyal customer base. Social media marketing is not only about promotional campaigns. You should regularly engage with your audience and develop a connection with them. Research shows that 62% of customers are more loyal to businesses that engage them on social media platforms.
Every customer interaction presents a chance to show customers how much you value them. They appreciate a personalized message over the automated ones, even when responding to a question or a complaint. When customers are satisfied, they tend to remain loyal and tell their friends and families about the brand. Great social media marketing can create devoted brand ambassadors, bringing remarkable success to your brand.
FAQs
How do we approach social media marketing services?
Although social media marketing strategy looks different for every business, our general process is as follows:
- Conducting SWOT analysis
- Creating SMART goals
- Identifying your brand’s target audience
- Performing a comparative analysis
- Developing a team with proper tools and resources
- Regular tracking, reporting, and adjusting according to your audience demographics
How do we measure success?
At Agency 310 , we have the right tools and software to keep track of your social media marketing progress. These tools provide accurate information and valuable data about your marketing strategies. We align our tools according to the goals you want to achieve. For instance, if the goal is to improve traffic on your site, then we monitor URL shares, clicks, comments, and conversions.
Some recommended measuring tools include Buffer, Sprout Social, Hootsuite, Zoho Social, and Mention. Contact us today and let us know your present situation.
