The Role of Digital Marketing Agencies in Reputation Management
Your eCommerce business is probably making some incredible moves right now. But who knows enough about your brand to tell your story, distinguish you from the competition, and provide a stream of credible information relevant to your audiences?
With a trusted reputation management agency like Agency 310 to monitor your online image, you will have access to various marketing activities that promote your brand. Keep reading to learn about reputation management and how it can improve customer relations and return on investment (ROI).
What Is Reputation Management in Business?
Reputation management involves monitoring several key areas for a brand so that a digital marketing agency understands how existing and potential customers view a given business. The strategy is valuable when a venture needs help telling its story and raising its brand awareness.
Observing a brand’s image using tried and tested digital marketing tactics helps build relationships. In online terms, strong bonds equate to robust social media coverage, which builds credibility in your niche.
A reputation management campaign can be successful if a digital marketing agency observes the following areas and uses the collated data to develop an effective digital customer strategy;
- Category under “owned media,” which includes a company’s website, social media, and blog posts
- Collective reviews from respected sources, such as Google Business Listings, GlassDoor, or TrustPilot
- Social listening, which involves monitoring Shared Social platforms to hear what current clients and other businesses say about your brand.
Reputation management requires understanding the information customers and other companies, including the press media, are circulating about your business. Once your brand’s standing has been established, a reputation management team effectively begins introducing positive change into your brand’s image by breathing new life into the content on your website.
In digital marketing, an agency may suggest using paid advertisements to increase brand and product awareness to help you stand out from the competition. Encouraging customers to check out your social sites can also be a powerful strategy to multiply sales volume and ROI.
Common Pain Points that Affect Brand Reputation
Every business, be it an eCommerce start-up or a brick-and-mortar store, can benefit from a little help in building a positive brand image because what’s on social media and online review sites can undoubtedly influence buyer decisions. A positive brand image begins online. For example, before someone feels they can trust you, they will go through a handful of online reviews to ensure it’s safe to engage your business. So, how do you know that your business requires reputation management?
Consider collaborating with a digital marketing agency that will establish a trail of credibility and goodwill for your brand if you’re experiencing the following common pain points.
- Continuous complaints about the quality of the products or services you offer, will tarnish your brand image.
- Lack of communication. For example, if you’re ineffective at addressing customer concerns and providing timely solutions, your loyalty base will drop; hence, affecting your bottom line.
- When you receive more negative online reviews and low star ratings, you need an online reputation management strategy that responds to them and monitors the new campaign for positive feedback.
- Your employees or team may contribute to positive financial performance. Still, your reputation may suffer if you don’t encourage or incentivize them to become authoritative and positively outspoken ambassadors of your brand.
Benefits of Working with a Reputable Digital Marketing Agency
While big companies are more susceptible to misinformation and destructive rumors, start-ups and small businesses aren’t immune to negativity. Managing damaging reports at the root can mitigate potentially irreparable repercussions.
Here are two reasons any company needs to hire a reputation management team.
They have a strategic plan of approach
A reputation management team first researches the internet to discover what the world is saying about you. Whatever data they collect from customer reviews, review sites, and social media is audited and used to improve your brand reputation and build credibility.
Regardless of the overall perception of your brand, the next step is to develop an ongoing management strategy that boosts the experiences customers have had with your company. The approach involves constantly monitoring online conversations and being proactive at responding to customer comments, reviews, feedback, or mentions. Generating “good press” creates a dynamic playing field that offers access to converted customers.
They have the right reputation management tools
Digital marketing agencies that work with small-to-medium-sized businesses understand they have limited resources to ensure a solid grasp of their online reputation. Nonetheless, eCommerce brands can still utilize affordable reputation management software to manage social platforms and customer feedback.
For example, ReviewTracker is a cloud-based reputation and review management software that collects online reviews from esteemed sources. Using such a tool enables you to stay informed about the feedback because ReviewTracker sends you instant notifications every time a customer leaves a review.
Frequently Asked Questions
How do we approach reputation management?
We at Agency 310 Venture have the appropriate tools to monitor your current online reputation, devise a strategy to delicately respond to negative comments, and build on the positive feedback to further enhance your online reputation.
How do we measure success in reputation management?
As you continue to provide value to your customer, we employ monitoring tools with built-in sentiment analysis on your social platforms to watch your engagement grow with each positive opinion.
Managing customer interactions and online reviews on different platforms is not a job for the faint-hearted. You need a support team with the resources to do the heavy lifting of protecting your online presence. This is because reputation management takes effort to monitor what potential clients are saying about you and then actively engage them to encourage positive dialogue.
The reward is a brand that customers love and competitors want to emulate. Contact us today for more information on managing your brand’s online reputation, as well as building a cohesive and positive user experience.
