Why the Real Estate Industry Should use PPC Campaigns, and how Agency 310 can Help

What are PPC & Paid Ads for Real Estate Firms? 

Real estate is likely one of the most competitive industries to work in. Everyone is striving to capitalize on the same pool of potential buyers and sellers, and this means that they all have to work diligently to get their name out to the public in a positive light. One way that some real estate agents and real estate firms do this is through the use of PPC (pay-per-click) and paid ads. 

PPC ads are defined by lyfemarketing.com in the following way: 

Pay-per-click advertising (or PPC advertising) is a promotional method in which marketers pay only for the clicks received by their advertisements.

What this means is that the real estate agent or firm will only pay for the actual clicks that they are able to generate on the ads that they run. This is important to managing the total cost of marketing. 

Google AdWords and similar platforms allow any advertiser to place bids on any advertising space that they want to utilize to put up their own marketing materials. Advertisers decide based on the spaces that they believe will be most useful and productive for them to sell their products on. In other words, they will place ads in places where they think they are likely to make the most impact. 

Why Might Real Estate Agents May Consider PPC Ads?

Frankly, real estate agents are among a group of people who can likely benefit from PPC ads almost more than any other group. This is the case because real estate agents must always think about their local markets and how they can reach the people that they can sell to very soon. 

Most real estate agents have a specific type of client in mind, and they will want to target their ads to the places on the Internet where that specific type of client tends to visit. At the same time, the real estate agent will want to be sure that his or her advertising dollars are spent wisely, and that means they will tend to gravitate towards the PPC model in many cases. After all, it offers them greater flexibility in terms of managing how much they are spending and the kind of results that they can expect to receive from that spending. 

When real estate agents look at the upsides of PPC marketing, they will want to note the following: 

Common Pain Points

PPC marketing is generally highly effective and functional for most real estate agents, but we should not fool ourselves into believing that it is always the right solution for every situation. It is entirely possible to run into some issues when using it. For example, some real estate agents have noted the following as potential issues when it comes to using PPC for all of their marketing needs: 

How Agency 310 Helps Customers Use PPC

We like to settle in and have a conversation with every customer that we intend to serve. The purpose of this in-depth talk is to get a feel for where they are now, what their goals are for the future, and how we can help them get from Point A to Point B. These conversations are meant to be insightful both for us and for the customers as well. We want to learn about their needs, and we want to equip them with the knowledge and information that they require to combat any challenges that may come their way. 

We will go over strategies, including the tone of voice that the client would like to see in their marketing pieces. We will also discuss important factors such as the target customer that they seek to reach. This is vital as it is one of the best ways that we can get to the root of what they are actually looking to get out of the PPC campaign. 

Measuring Success with Agency 310

It is completely understandable that there are people who want to immediately measure the success of their PPC campaigns after they launch them. They have some anxiety about how successful this new venture really is, and they want to see how their efforts pan out immediately. 

At Agency 310 , we use a myriad of tools to help our customers receive the information that they desire. These tools include: Google Search Console, Google Business Propfile, Google Analytics, SEM Rush, BrightLocal. Those coupled with some other industry-leading analytics tools allow our clients to see the kind of results that they are getting from their PPC campaign right away. On top of that, we make sure to provide them with a dashboard that they can access 24/7/365 with all of their data. Thus, there is literally never a time when our clients will be without the precise information and data that they crave. 


Is PPC better than other methods? 

This obviously depends on what your objects are with your marketing campaign. That said, PPC is generally thought to be more effective for real estate agents than many other potential types of marketing.

What level of profits should I see from my PPC campaign? 

It is incredibly hard to determine what level of profits one can reasonably expect to earn from their PPC campaign until they launch that campaign into existence. However, some recommendations are that one should see approximately $3,000 or better per month in profits from their PPC campaign before they continue or expand it.

For more information about how PPC campaigns work for real estate agents, please contact us to get the very latest details.