What are Content Marketing Services?
Content marketing services provide companies and marketers with the content, strategy, tools and evaluation necessary to support marketing programs. These may include creating a strategy, developing marketing materials, implementing content marketing campaigns, measuring campaign results and making recommendations for the future of the marketing strategy. The types of content may include blog articles, guest posts, social media posts, videos and animations, white papers, case studies, infographics and more.
What Types of Marketing Content Does Agency 310 Deliver?
Agency 310 is a full-service content marketing agency, which means our content creation capabilities are virtually limitless. We work side-by-side with your content marketing team to determine which assets you need and the best strategy to distribute them.
Our in-house staff includes expert writers, SEO enthusiasts, graphic designers, videographers, animators, social media strategists, content marketing experts and more. Together, we’re a powerhouse of marketing professionals who are adept at their craft and experienced in creating high quality content for a wide range of industries and clients around the globe.
Blog Content Creation
As top-of-sales-funnel content, blog posts increase brand awareness and drive website traffic with relevant content that emphasises visual storytelling. Industry-focused writers craft every piece of blog content in conjunction with content marketing strategists and project managers. Blogs are an excellent way to increase your online presence by driving organic traffic to your site. All blog content created is based on a clear editorial calendar shared with you.
Combining your guidance and our search engine optimization expertise, our writers and content marketers carry out keyword research and map out each blog post to ensure topics, titles, keywords and formatting engage your target audience, support your digital content marketing strategy and serve your commercial goals. It is our mission to create valuable and engaging content for visitors, whilst following SEO content writing best practices. Once content has been created, edited, approved and posted, our strategists analyze content performance. These metrics inform future blog posts and other types of content and allow your content creation team to maximize the value of its inbound marketing efforts for your business.
Video Content Production
Bold’s in-house team of video experts create content that run the gamut from in-studio video blogs to how-to guides to animated explainer videos to man-on-the-street interviews. A well-executed video can play a critical role in any content marketing strategy. Whether used as top-of-funnel content to generate audience interest or bottom-of-funnel testimonials designed to provide social proof to potential customers and close deals, we create each video product in accordance with brand goals, guidelines and preferences and hand-crafted to maximize marketing efforts in a minimal amount of time.
Videos can be filmed on location, including for corporate promotional purposes and event coverage. Live-action and illustrated options are available for multiple products, including the use of trained actors and voice-over artists.
Case Studies & Website Content
Clearly outlining the benefits of products and services, Agency 310 case studies provide proof of client capabilities using real-world examples. Data-focused success stories highlight brand potential through customer testimonials, employee interviews and information analysis. As with eBooks and white papers, case studies are formatted to maximize visual appeal among middle-of-funnel prospects.
Your Agency 310 marketing team can also provide detailed website copy that incorporates SEO best practices along with in-depth exploration of unique products, services and value propositions. Landing page copy and design are crafted to generate leads and drive conversions for bottom-of-funnel website visitors ready to reach out and take the next step.
