Chapter 8: Selecting an SEO Partner for Your Law Firm

Transform your perspective.

DIY SEO vs. Hiring an Expert

Embarking on the SEO journey for your law firm involves a critical decision: whether to manage SEO tasks in-house or to engage professional services. While DIY SEO can be cost-effective and offers direct control over strategies, it requires significant time investment and carries the risk of potential missteps due to a lack of expertise [67][68]. On the other hand, hiring an SEO expert provides trust, saves time, and ensures that your website is optimized correctly by someone who stays current with SEO trends and practices [67][68].

What to Look for in an SEO Agency

Selecting the right SEO agency is akin to choosing a strategic partner who comprehends the unique needs and goals of your law firm [71]. It is crucial to choose an agency that demonstrates a proven track record, especially within the legal niche. Verify their success stories and case studies to ensure they have effectively managed SEO for law firms similar to yours [71]. Additionally, the agency should adopt a client-centric approach, taking time to understand your firm’s specific requirements and target audience [71]. Look for transparency in their processes and strategies, and ensure they provide clear, regular communication about your project’s performance [71].

An effective SEO agency should also offer comprehensive services tailored to the legal industry, including on-page and off-page optimization, content marketing, local SEO, and technical SEO adjustments [70]. Prioritize agencies that emphasize ethical, white-hat SEO practices over those promising quick fixes, as sustainable strategies are crucial for long-term success [70].

Setting Realistic Expectations and Goals

Setting realistic SEO goals is essential for the success of your law firm’s online presence. Goals should be specific, measurable, relevant, and time-bound [73][74]. Start by conducting a thorough SEO audit to understand your current position and identify areas for improvement [74]. This initial assessment helps in setting achievable and strategic goals, such as enhancing online visibility, attracting more clients from specific regions, or improving user engagement on your website [74].

It’s important to have clear objectives that support the broader goals of your law firm, such as increasing client inquiries or boosting your firm’s online reputation [74]. Regularly monitor these goals with appropriate key performance indicators (KPIs) like organic traffic growth, keyword rankings, and conversion rates to ensure your SEO strategy remains aligned with your firm’s needs [74]. Adjust your goals as needed based on performance data and evolving market conditions to stay competitive in the dynamic digital landscape [74].

By carefully selecting an SEO partner and setting clear, realistic goals, your law firm can enhance its online presence and attract more clients effectively [70][71][73][74].

Table of Contents


Why Work With Agency 310?

Each member of our senior team has over 10 years of experience in SEO, making us true experts in the field. Our team’s extensive experience is evident from the very first conversation, which is why we offer complimentary initial consultations. We are confident that you will immediately recognize the value of our expertise during our first call, and this will continue as you see a steady increase in leads and clients month after month.

Get More Clients, Not B.S.

Our only goal is to get you clients. Consistently.